Monday, February 22, 2010

Telecom Towers for Rural Sectors--USO-F

With a vision to connect the rural masses, the government will set up 10,000 telecom towers across the country this fiscal with financial support from the USO Fund, a corpus for providing affordable telephone services in rural areas.
"The government has already initiated action to set up 10,000 towers in 2010-11 for connecting remote areas across the country."
The government is committed to the goal of extending the benefits of the modern communication facilities to rural areas.
Further added that financial support is provided from the USO Fund to provide infrastructure for rural connectivity.
The Universal Service Obligation Fund was established in 2002 to provide telecommunication services to people in the rural and remote areas at affordable and reasonable prices.Against the target of 60 crore telephone connections by 2012, the achievement already exceeds 57 crore, with an unprecedented addition of nearly two crore connections in December 2009 itself.

Telenity, a USA-based company that provides software and services to telecom operators and service providers has launched a new mobile marketing platform at the Mobile World Congress in Barcelona, Spain.
The platform, Canvas SmartAds facilitates new models of mobile marketing and advertising, and enables location-based advertising, allowing mobile subscribers to be relevantly targeted. It features a campaign management module (CMM) and a set of delivery applications for mobile ads. The CMM acts as a platform for executing marketing projects over mobile networks while delivery applications either create the environment required for presenting mobile ad content or create interactive sessions with subscribers for marketing-related activities over the mobile network.

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